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Metacafe acquires Action Sports
Metacafe acquires Action Sports
     Written by Matt Baker|Tuesday, 30 November 1999 00:00

Metacafe is a well known entertainment destination for broadcasting the best videos from the world of Movies, Video Games, Sports, Music and TV. Metacafe has acquired Action Sports, Inc. the parent company of Go211.com the popular sports website. Go211.com, features live webcasts of and video highlights from top action sports events around the world.
The strategic advantage of deal for Metacafe is its strategic vision for keeping the 18 to 34-year-old consumers plugged into their entertainment excitement every day and delivers value for the brand advertisers who market to them. Erick Hachenburg, the CEO of Metacafe said "Online video is the growth area driving digital media today, Metacafe is at the forefront of making online video an entertainment genre in its own right, and our acquisition of Go211 bolsters our leadership position and demonstrates our commitment to delivering high-quality premium content."
About the Deal
Metacafe will control Go211's expertise in live event coverage and operate its digital video production team to introduce more original and exclusive content into its other premium entertainment hubs.
The main tenant of this deal includes:
  • Go211's extensive directory of action sports videos in the categories like Snow, Skate, Surf and Bike will be a showpiece for the coming launch of Metacafe Sports, reflecting the distinctive programming approach and unique editorial voice.
  • Metacafe will control Go211's expertise in live event coverage and operate its digital video production team to introduce more original and exclusive content into its other premium entertainment hubs like movies, Video Games, TV and Music etc.
  • Key members of the Go211 like Sean Aruda, the former CEO of Action Sports, Inc. will join team Metacafe and assume the role of Chief Revenue Officer at Metacafe.
  • Metacafe will continue to operate Go211.com as a distinct destination that effectively serves viewers, content partners and advertisers alike.
  • Metacafe, inclusive of Go211, will now reach nearly 17.5M unique monthly U.S. viewers.
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